“Superman Returns” and MySpace team up!
This is a snapshot of MySpace's homepage that millions of users will see each day! This appeal is definately attractive and probably effective.
This is just the beginning as several other businesses will start using MySpace for these opportunities. What does MySpace get in return? MONEY $$$
I admit that I wanted to see Superman since the first preview of the movie, BUT this MySpace advertising makes me even more curious. It makes the movie almost worth it to wait in line 2-3 hours before the movie just to get a good seat.
But, what a great way to reach millions of viewers all at once. Is there any ROI for this type of advertising? How much does it cost?
December 1st, 2006 at 2:07 pm
Yo anyone see superman returns? I loved that movie and i cant wait to pick up the dvd and game for xbox 360….i heard theres a code in the dvd that lets you play as bizzaro in the game, that should be pretty tight. Im lookin forward to gettin it at the end of the month.
December 13th, 2006 at 5:28 pm
Abel is your last name Salazar? if it is please eamil me.
June 14th, 2007 at 4:01 pm
[…] Arrived: Search, text advertising, buzz marketing, rich media, integrated community, community UGC (user-generated content), homepage takeovers (e.g., when a new movie comes out and they pay to re-skin MySpace). […]
August 21st, 2007 at 9:09 am
[…] We’re about two month or so into Facebook opening up their APIs for developers to create Applications on their existing platform, and there’s already a spur of growth. Venture Beat suggests that the initial gold rush is over, however I would strongly disagree. Corporations (where I focus) are just getting wind of Facebook and all the opportunities and challenges that exist. Like the first wave of the web, and then the second, Fortune 1000 companies are often slower to adapt, but when they do, they can pour immense resources into development and marketing. We should expect corporations to buy their way into this space, much how they did with Superman in Facebook. […]
December 28th, 2007 at 5:51 pm
very nice post here..i’ve bookmarked this blog for future reference..
Hey i hope it’s not too late to wish you a Happy New Year
Enjoy reading this blog …;)
thanks