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MySpace is “the” lifestyle brand, do you agree?

(To the left is just one of the many MySpace t-shirts for sale)
First, for some interesting statistics on how the MySpace audience is changing:

“Some 87 percent of users today are 18 or older; 52 percent are 35 or older”

52% of MySpace users are 35 and older…wow, that’s my parents’ generation! And, we thought they were not tech savy…time is changing!

In the article Will Fox Change MySpace, there is talk that MySpace could start selling Fox TV shows. Imagine that?

Despite all the shirts saying “Tom is NOT my friend” and backlashes against how sluggish MySpace is, I commend them for letting the users take charge. MySpace has evolved and is continuing to do so. In fact, its attracted several bloggers, including myself and Robyn Tippins.

Robyn even talks about MySpace starting their own newspaper, which is interesting to say the least. They are definitely trying to seek new mediums to reach their target market…which is becoming more difficult as the userbase continues to expand.

I’m beginning to think that MySpace is NOT a fad.

This entry was posted on Tuesday, August 29th, 2006 at 4:33 am and is filed under Blogging Statistics, General Social Media Info, Myspace Strategy/News, Web 2.0 Explorations, Y/Myspace Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “MySpace is “the” lifestyle brand, do you agree?”

  1. Andy Couch Says:
    August 29th, 2006 at 3:22 pm

    MySpace does not in any way equate tech savviness. MySpace is more for those that AREN’T tech savvy, which I think is part of it’s popularity. But the popularity won’t last. Something else will come along and replace it. MySpace, like 99% of web site services, is just a fad.

  2. Jeremiah Owyang Says:
    August 29th, 2006 at 8:57 pm

    Correction: It’s not a fad, it’s a TREND.

  3. Andy Couch Says:
    August 30th, 2006 at 3:09 pm

    I can agree with that. Yes, it’s a trend.

  4. ced50 Says:
    September 2nd, 2006 at 5:47 am

    It is a trend alright and funny that I haven’t got an account with it yet. And I do love that shirt. REally nice one!

  5. Web Strategy by Jeremiah » Most of MySpace users are Chris’s Parents Age, Damn I’m old. Says:
    September 5th, 2006 at 9:52 am

    […] Chris (who’s in his early 20s), reports that the mass majority of MySpace users are his parents generation.  Ouch, that hurts, since I’m likely closer to his parents age than his age. […]

  6. Web Strategy by Jeremiah » Interview with MySpace User: (Increases in the 21-to-34, 25-to-34, and 35-to-54 demographics) Says:
    September 27th, 2006 at 1:08 pm

    […] MySpace a lifestyle brand (and a trend) […]

  7. Michael Says:
    December 1st, 2006 at 11:37 am

    Anyone else having bother with myspace or is it just my pc?
    Last couple of days it seems it wont let me download any song from anywhere.
    Anyone having same bother - or anyone how to sort it?

  8. InternetDrifter Says:
    August 29th, 2007 at 4:31 pm

    I couldn’t agree more!

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