Archive for March, 2008

How To Become A Successful Blogger: The Checklist

Posted in Blogging Best Practices, Community Evangelism, Community Marketing, General Social Media Info, How to..., Web 2.0 Explorations, Web Strategy Resources on March 4th, 2008 by Christopher Anthony Salazar

I recently wrote about how to become a successful intern since I was interned for about 2 years at a Bay Area tech company. But, since I’ve grown into the workforce, I’ve seen my blogging decline. I thought it was going to be the opposite, but I’m getting back into shape and motivating myself to continue blogging.

I will give this my best shot, but these are characteristics that I currently working towards since they seem to be prominent in most successful bloggers. This will serve as a checklist for me…I’ll revisit this to check on my progress.

How To Become A Successful Blogger

  • Think PASSION, not numbers
    • Some bloggers start off or eventually participate in the popularity/number contest–AKA your technorati rank
    • Numbers and Ranks are a distraction, instead write about your passion
    • Blogs written with passion are much more powerful, resourceful, and interesting
  • Join the CONVERSATION
    • Shel Israel, author of Naked Conversations, said we should join the conversation by listening FIRST–excellent advice!
    • Listen to what others have to say, start writing your own thoughts, comment on other blogs, and invite them to talk with you
    • Be a good listener and a good contributor
  • Exhibit THOUGHT LEADERSHIP
    • Keep your posts unique and resourceful
    • Add value to what has already been said and introduce new ideas and questions
    • Make your posts thought provoking, not just a summary of what’s going on
  • Create TRUST
    • Shel Israel said blogging should be like:
      • “Two neighbors leaning on a fence talking about their interests”
    • Create trust by creating an informal and open global conversation
    • Invite others to agree and disagree with you
  • Enable comments
    • Comments are an important feature of blogs, enable them and help keep the conversation going
    • Positive and negative feedback are both good, don’t worry
    • The best thoughts, perhaps some you did not think of, come from comments
  • Become the starting and ending point for all conversations
    • You want the conversation to start and end with you
    • First, keep up to date with global trends, news, and innovations and provide your honest opinions
    • Be enthusiastic and raise eyebrows
  • Network with other bloggers
    • Build relationships, do not just sit back and hope things will happen
    • Venture out in the blogosphere, meet new people, and build friendships
    • Commend bloggers for a job well done and help them become thought leaders as well

Despite being a personal list, these rules apply to all (even corporate bloggers). This is an on-going list that I will continue to update with YOUR COMMENTS!